Fake Apple Store

iPhone X has arrived at the newest Apple Store in Manhattan!!! 😉

This is why we live in New York City! Build a (fake) Apple Store. Put on a show. Delight random strangers on the streets. Add unexpected surprises and laughters to a busy subway station. A fun-filled day with Improv Everywhere.

Check out the full mission report!


“Fake Apple Store” by Improv Everywhere

Directed by Charlie Todd / Produced by Deverge / Music by Tyler Walker
For our latest mission, we turned the 23rd Street 6-train elevator into New York’’s newest Apple Store. We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees plus a line of 50 people waiting for the new iPhone X. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.